Marracash x IUTER: the "Mirage" Collection SS18
Ready for revenge
March 22nd, 2018
The need of isolation is that feeling that very often accumulate inwardly and try to bury with the chaoticness that dominates in our everyday life. But maybe, is this chaoticness really generate this need in us? Can we consider it a good or a bad thing in the end?
IUTER decides to celebrate isolation as a positive aspect, as a state of mind, through the new "Mirage" SS18 collection. Protagonist is the well-known Italian rapper Marracash, a figure that once again confirms his link with the brand. The desert location gives an extra touch to the garments, immersing them in a wild atmosphere, in perfect connection with the fil rouge of the items. Cobra, snakes, scorpions, flames, are images that recur permanently, accompanied by strong colors such as orange, which is reminiscent of Safety Orange, used to make people visible in dangerous situations. Different types of camouflage, a design that clearly calls streetwear style and Marracash characterized by his strong spirit of revenge.
Come and discover the "Mirage" collection by IUTER.