A-COLD-WALL * unveils the SS18 advertising campaign inspired by "A Clockwork Orange"

I was thinking about A Clockwork Orange when I saw how the garments were composed on the models,” " - says designer Samuel Ross introducing the new A-COLD-WALL campaign - “Malcolm McDowell’s character echoes through the images – along with this idea of a collective of individuals roaming dystopian London.”  

The image, shot by Hamish Stephenson, is a reworking of the masterpiece of Stanley Kubrick in 1972 and represents a group of models that cling to each other with their faces covered.

“Both the human form and the fabrications compress and fold into one another, there’s something that feels very stoic about the compositions” emphasizes the designer Samuel Ross.

The center of attention is focused on clothes, a range of technical outerwear with bright colors that well expresses the dynamic streetwear of the brand.