Shayne Oliver from Helmut Lang to Diesel

Creating a fashion community is the best way to communicate to more people with more languages, ways of seeing and interpreting things through different eyes and so generating something great.

Diesel, Renzo Rosso's famous brand, launches a new project called Red Tag Project, aimed at doing just that, collaborating with influential designers from an international point of view and to create special capsule collections, starting from denim and from Diesel sportswear to reach new and unexplored worlds.

"The new generations are attracted and by beautiful products that have a soul and that speak the language of today", said Renzo Rosso.

First stop? Shayne Oliver who, from Hood By Air, a revolutionary label in New York, has arrived to Helmut Lang and, ended this experience, has reached Renzo Rosso. 10 new looks will be announced on March 3rd at the Paris Fashion Week with a special event.

"I love the cultural heritage of denim and its American roots, as well as the Diesel's Italian soul. This capsule is just the language of Renzo, the founder of the brand. A denim with a clean and refined aesthetic that overpowers the trendy excesses" says Shayne Oliver.

Each collection included in the project will be edited and distributed by Tomorrow London LTD., the fashion platform that provides advice to avant-garde brands.

We just have to wait.