Gucci presents a new digital experience with Ignasi Monreal

Gucci continues to enhance the talent of Ignasi Monreal, a Spanish artist discovered through the #guccigram project and places him at the center of its new digital project.

In various Gucci stores around the world, entire windows will be dedicated to the artist's works created for the Gucci SS18 advertising campaign and projected onto a big screen, like a work of art displayed in a gallery. To give greater strength to the whole, in front of the screen of some windows will be placed seats on which will sit mannequins covered with colored velvet bringing to mind of passers-by that image of passive enjoyment typical of museums and cinemas; but this is not the case with Gucci!

On each showcase there will also be a scanned sticker, a key to access new interactive features on the Gucci App and in some stores, it will also be possible for customers to access a 360 ° virtual reality experience based on the works of Ignasi Monreal.