5 things to know about the virtual influencer @lilmiquela

All follow her, indeed 607 thousand to be exact, everyone talks about her and everyone wants to know who she is.

We are talking about the most 'virtual' influencer in the world, the one who is able to be everywhere, at parties, fashion shows, the coolest events with a simple...click.

This is Miquela Sousa, brown eyes, freckles, full lips and thick fringe. She's apparently a girl like any other, but what distinguishes her is the fact of being a digital product of someone who still remains and wants to remain anonymous. Between the passion for streetwear and his last experience as a personal influencer of Prada at the MFW, here are the 5 things to know about @lilmiquela.

#1 The Followers

Said the "miquelites", are more than 600 thousand, coming from all over the world, and increase as the virtual influencer mixes her between models and fashion shows. The members of this community are particularly interactive and, at every opportunity, they send Miquela funny and affectionate gifts (have you seen the heart of tacos she received for Valentine's Day?).

#2 The creator

This point remains a mystery. The person who was recently interviewed by Business of Fashion in place of the non-real model decided to remain anonymous. At the same time, however, there have been some researches to discover the 'genius' behind this incredible invention and the suspects are two women. Nicole Ruggiero, a Los Angeles graphic 3D expert but who denied any connection with the influencer; second option would seem to be Arti Poppenberg, an artist who, after this rumors, decided to eliminate herself from social media. Is it a personal decision or pressure? Maybe she decided to stay in the Instagram world with an other account...

#3 Music

In addition to being a streetwear fanatic (it's explicit her love for Supreme, Nike but also for Chanel), Miquela has decided to hit headlong even in the world of music. She has already made three songs that, according to the unknown creator, are the main source of her earnings.

#4 Sensitization

In addition to being beautiful and ironic, Miquela is also highly appreciated for the socio-cultural issues that she offers to her followers. From politics, to racial discrimination, to support for those who decide to opt for sex change.

#5 Marketing or not Marketing?

Many question themself about the real reason of this creation. There are those who, noting the tags of famous brands in her photos, believes that all this is just a clever marketing strategy, aimed at gain and notoriety, or maybe a way to advertise the fashion houses? The answer is yours.