Moncler Genius: one Maison, eight creative minds
A special Moncler project that will be presented during the next Milan Fashion Week
Fashion
February 14th, 2018
February 14th, 2018
When we say "unity is strength".
Moncler faces a new future, without brakes but driven solely by the creativity and by the desire to demonstrate its uniqueness.
A new Fashion Week is coming, a new project is coming. What's the intent? Do more, do something...Genial. The French brand decides to shape its imagination to make it malleable for anyone who decides to immerse themselves in its world. It is no a coincidence that Moncler Genius is a project that extends the hand to eight creative, geniuses, albeit different from each other, able to collaborate with the brand for a work of reciprocal and balanced exchange. We are talking about some of the most influential minds of our times: Pierpaolo Piccioli, Karl Templer, Sandro Mandrino, Simone Rocha, Craig Green, Kei Ninomiya, Hiroshi Fujiwara and Francesco Ragazzi.
The project will be presented in its entirety at the Moncler Genius Building, on February 20, at the opening of the Milan Fashion Week, but will be launched through individual monthly collections projects.
All this then will give life to a series of special pop-up stores that will be opened in different cities of the world, across the continents, through the various cultures, aimed at spreading what is the true essence of Moncler.
One Maison, several voices, ready to conquer the world.
