DEISEL - Diesel presents its fake brand during New York Fashion Week
"DEISEL"
Fashion
February 9th, 2018
February 9th, 2018
Far from Fifth Avenue and the other temples of New York fashion, DIESEL plays with the recent, not too much, the phenomenon of logomania opening a store in the past few days in Canal Street, area celebrated to offer counterfeit goods.
In this "secret store", DIESEL sells a series of products by DEISEL, creating its own fake brand. Unwitting buyers who believe to be buying counterfeit goods have instead been awarded with unique pieces created by the designers of DIESEL and destined to become real items of collections, just for the occasion. Both the setting up of the store and the sales techniques put in place by the clerks followed perfectly those of the nearby stores, perfectly camouflaging the store inside the neighborhood.
Why? Diesel wants to play with their fans, wants to encourage them to pursue a unique style, to feel free to wear what they prefer, rewarding those who are not afraid of entering a Canal Street store and making a $ 20 deal.
In this "secret store", DIESEL sells a series of products by DEISEL, creating its own fake brand. Unwitting buyers who believe to be buying counterfeit goods have instead been awarded with unique pieces created by the designers of DIESEL and destined to become real items of collections, just for the occasion. Both the setting up of the store and the sales techniques put in place by the clerks followed perfectly those of the nearby stores, perfectly camouflaging the store inside the neighborhood.
Why? Diesel wants to play with their fans, wants to encourage them to pursue a unique style, to feel free to wear what they prefer, rewarding those who are not afraid of entering a Canal Street store and making a $ 20 deal.
