ICEBERG presents its SS18 adv campaign starring Vic Mensa and Sita Abellan

ICEBERG presents its SS18 collection at the rhythm of music, choosing as protagonists for its SS18 ADV campaign the rapper Vic Mensa and the Techno Princess Sita Abellan.

The young photographer Samuel Trotter signs the campaign, a cosmopolitan and luxury narrative built among the boundless streets and suspension bridges of an eclectic and contemporary Chicago where the innovative soul of the work of James Long, ICEBERG's creative director, comes to life.
James director stated:

"The campaign was really about working with inspiring talents. Vic and Sita both go their own way and I found that very much like the Iceberg ethos. We shot in Chicago as this is Vic Mensa hometown, we wanted it to be international and authentic. 
Zoe Costello worked with us on the styling, bringing her talent to the team as well and Sam Trotter brought a huge amount of inspirations and individuality to the campaign. He is another talent following his own path. I want to start explaining the Iceberg way by working with great and stimulating talents".  

The ultra pop and saturated shots of Trotter, contribute to the definition of a strong aesthetic that does not give up on being playful, summarizing at best that peculiar ICEBERG touch.