A woman with high heels is the new protagonist of the Palace campaign Spring18

Is the change a choice or an obligation?

To this direction the well-known skateboarding brand Palace seems to be walking, which, in a totally unexpected way, has started a transformation testified by some advertising images taken by the photographer David Sims. On the huge red London buses the photos of the campaign Spring 18 are circulating, and this time there isn't a skater boy, no streetwear, forget everything. A woman in high heels is the new protagonist of the shooting, che runs, juggles herself in the chaos of the city wearing four bags with the traditional Palace logo.

Why this choice? Why is there the quote "Skateboarding Equipment"? What is the connection with this photograph and with its subject? There are not many news from the brand yet.

So...stay tuned!