Prada Cloudbust sneakers: functionality and contemporary design

Prada is ready to conquer the sportswear sector.

Just look at the latest FW18 men's collection of the brand or read about the renewed commitment to the American's cup, including merchandise, to understand it.

If Mrs. Miuccia wants to reign in this category, the only way to do it is by creating sneakers with a strong commercial and viral impact.

The secret of success could be Cloudbust.

These shoes, inspired by animated cinema, combine functionality and contemporary design, almost futuristic with minimal upper in perforated fabric and curvilinear sole.

"The black and white bands that define the lines recall the elegant movement of a manga, while the pastel touches give it a softer attitude" - explains the brand - "Prada Cloudbust represents a new chapter in the brand's history innovation of luxury sports shoes ".

So will the Prada Cloudbust be the new Balenciaga’s Triple S?

The sneakers Cloudbust's price is around $ 690 and are available in 11 color variations.