MSGM SS18: the last advertising campaign

Chromotherapy: to use colors as a therapy.

This is the idea of the new MSGM SS18 collection, an explosion of colors, a mix of bold nuances that blend with each other to generate innovative and modern garments able to speak a global language.

"Color talks with a universally recognized vocabulary, while words make a sense only for those who use the same language"

says the Creative Director Massimo Giorgetti who, remaining in his footsteps, now presents the new MSGM SS18 advertising campaign with the help of the photographer Alasdair McLellan. A hymn to youth, to the carefree, to the curiosity without borders, because only this is the real key to success and, maybe, MSGM hides it in his hands.