PUMA x DIAMOND SUPPLY CO, collection

In 1998 Nicholas Tershay, aka Nick Diamond, founded DIAMOND SUPPLY CO. one of the most recognized and respected skateboarding and streetwear brands in the industry and is now chosen by PUMA for a summer collaboration.

Including sneakers,, apparel and accessories, the PUMA x DIAMOND SUPPLY CO collection. SS18 reflects the shared love of brands for simplicity in design and attention to detail by combining the skateboarding aesthetic of DIAMOND SUPPLY CO. to PUMA's sportswear attitude.

PUMA x DIAMOND SUPPLY CO. it is developed in two drops where the first one draws inspiration from the '70 and '80 archives with original materials and textures that show an updated version of the PUMA archive graphics of that period. The key piece? Two classics from PUMA, PUMA Suede and PUMA Clyde, revisited with the colors and the characteristic touch of Diamond Supply Co.

The first drop in the PUMA x DIAMOND SUPPLY CO collection. it will be available online at PUMA.com and selected retailers from Saturday 27 January.