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HBX to open a pop-up store in Hong Kong

And for the occasion a special project will be presented in collaboration with ADVISORY BOARD CRYSTALS

HBX to open a pop-up store in Hong Kong And for the occasion a special project will be presented in collaboration with ADVISORY BOARD CRYSTALS

HBX, the Hypebeast Ltd.'s well-known e-commerce platform, arrives in Hong Kong with a its pop-up store that will be born among the chaotic streets of the metropolis, and more exactly at the LANDMARK ATRIUM, 15 Queen’s Road Central.

For the occasion "FAILED FANTASIES" will be presented, it's a special project realized in collaboration with ADVISORY BOARD CRYSTALS (Abc.), the streetwear label that blends the beauty of the crystals with some of the most fashionable tie-dye  garments. An exclusive capsule collection that will be the protagonist and will see graphics and visual elements typical of Hong Kong meet with crystal-infused, jackets, trousers, sweatshirts and accessories.

This precious element, with its purity, with its history, has inspired Remington Guest and Heather Haber, founders of Abc., and so everything was born.

It will be possible to visit the HBX's pop-up store from January 5 and until the end of the month.