Alberto Pepe presents the Southfresh collection

Cleaning, attention to detail, shapes and quality.

These are the principles of Alberto Pepe, young based in Milan and founder of Southfresh, a creative line that has been spreading its innovative vibrations for five years, respecting the Made in Italy, constantly looking for new materials to know and reproduce on its garments .

A design that makes the material its winning weapon, fusing inside it the carbon fiber, which faces the motor world, the camo, its camo, or known as OFSCAMO1, reproposed in the eccentric orange color and born from influence that Alberto Pepe had from the "stone" of southern Italy.

The shots of MOLTO Studio, a Milan company that deals art direction and brand creations, faithfully reproduce the clean and diagonal aesthetics of Southfresh, focusing attention on the camo and carbon patterns.

Southfresh: a focus on the importance of materials, to look for, know and experiment.