Gucci SS18 "Utopian Fantasy" adv campaign

For its advertising campaign dedicated to the SS18 collection, Gucci continues his collaboration with the Spanish artist and illustrator Ignasi Monreal - a successful partnership shown also recently on the occasion of the Gucci Gift Giving campaign.

The evocative images of the SS18 campaign stage a "Utopian Fantasy", a utopian fantasy,  result of Monreal's extraordinary imagination, in which the latest Gucci innovations, inserted in a new mythological universe focused on the elements of earth, fire, and water, become an integral part of a fantastic and mysterious narrative with surreal and hypersensual details.

Gucci SS18 advertising campaign will be launched in January 2018.

images credit Artwork by Ignasi Monreal