Gucci announces its Gift Giving campaign

From handbags to jewelry, from shoes to T-shirts to porcelain items: Gucci officially starts the holiday season with its new Gift Giving campaign.

The Gucci app changes itself for the occasion with new interactive content that allows the personalization of digital greeting cards and photographic content, without counting the special take over of the Gucci stores, also turned interactive through a special scanning sticker placed on the glass.

The focal point of the Gift Giving campaign is an exclusive volume that collects digital works created by Spanish artist Ignasi Monreal. Focused on the theme of the fall of Icaro, the catalog presents a selection of Gucci's selected items for the collection: iconic pieces of the Maison comes back to life into the imagination of the Spanish visionary artist, already part of the #ThatFeelingWhenGucci project, and introduced into contemporary still life and surrealist scenery, paying particular attention to the story of Icaro and Dedalo.

Discover more now on the Gucci website.