The new SUNNEI FW17 campaign

SUNNEI starts a collaboration with Andrea Artemisio for the new campaign FW17.

The topic is simple and clear but also so strong too: "Before and After". Young cool kids are show before naked and then with the items of the collection. The clothes hide an implicit message, we should not regard pure aesthetic elements but real bearers of an identity. On this aspect SUNNEI plays, with the intention of interrogating the role that clothes can have on the looks of each of us.

Beyond the advertising context where they were born, the pictures also become the subject of a limited edition book - only 100 pieces available - the project is born as an expression of the collection's development and brand growth.