Fashion industry together for the World Heart Day

Rankin, along with The Full Service, his in-house creative agency joins forces with the British Heart Foundation for a campaign on heart diseases awareness.

In order to realize the project, are called artists and designers like Margherita Missoni, Christopher Bailey, Etro, Issey Miyake, Giles Deacon, Diane Pernet, Vivetta, Damien Hirst, Helena Christensen, Beth Ditto, Gillian Anderson, Carey Mulligan and many more, who on September 29, at Word Heart Day, will post their "heart" on social by using #heartforaheart hashtag to support the British Heart Foundation, one of the UK's most important charities.

"Every three minutes someone is lost to heart and circulatory disease in the UK, so we’re hugely grateful to all these amazing artists for getting involved",

explains Rankin says,

"The heart is the universal symbol. It can be romantic, it can be broken, it can be used on t-shirts to profess a love for a city. And, in recent years, it is synonymous with social media. The team and I wanted to make that mean something. And what better way than to raise awareness for the amazing work that British Heart Foundation do".

Sunil Pawar

John Richmond

Kate Orr

Framscesco Barion

The brief is open and the possibilities are wonderfully endless, use #heartforaheart.