The new strategy of Instagram's fake brand profiles

Thousands of fake brand profiles suddenly started spawning on Instagram and fashion is the first target.

Dozens of fake Supreme “official” pages can be found and so with way bigger brands like adidas, Nike or Polo Ralph Lauren... even Apple has been targeted- if fashion is not enough, why not trying with technology also?

If it is true that fake brand profiles on Instagram always existed and tried to sell their fake products as well, yet something has changed in the way they are promoting themselves and approaching to the public.
The really bad news is that is completely working. 

The old school fakes used to buy fake likes and followers in order to grow a certain kind of often sloppy credibility and, at the same time, followed as many real accounts as possible to make the owners (or possible clients) know of their existence. The strategy was pretty basic and, in order to be caught in, you had to be completely dumb the web or in some cases self-conscious of buying fake, but that’s another story.
Everything has changed in the world of fake Instagram profiles after "the Sunny Co. Clothing case".

Many of you could have already heard about the story of this brand, based in San Diego California and run by two Arizona University business students. For the ones who totally ignore the facts, the brand went unbelievably viral after starting a promotion that promised a free swimsuit to everyone who had followed the brand profile and shared their picture on their own Instagram feed tagging the brand. In 24 hours - the duration of promotion- the picture reached almost 400.000 likes and the profile in few days gained more than 200.000 real followers.
Of course, the overly unexpected demand forced the brand owners to shut down the promotion and also the profile for a short period of time - and the free swimsuit were never delivered.

A brand new chapter of Instagram marketing history had been written.

So going back to our beloved fake brands profiles, they all are now using the Sunny Co. Clothing strategy to gain a real following and people are actually believing it. 
Every page promises discount coupons - often of consisting amounts- to everyone who shares their pictures in the Instagram feed or in the Instastories, but only when the profile will reach a certain amount of subscribers. Now the difference between this fake profiles and Sunny Co. Clothing is that the San Diego guys intentions were genuine and the whole thing just went out of control, while all the fake profiles are using their strategy in order to sell counterfeit apparel or change the profile topic, once reached a certain amount of followers. The endless flow of people willing to believe that adidas or Nike actually need their help to raise 20k followers on their “new original profile” is really disarming and opens up to serious meditation.

People desperately need to grow a sense of autenticity. It seems like a paradox, in an era where everything is easily verifiable, that ingenuity still plays such a huge role in our society. This also make the relationship between young people and technology questionable, because it demonstrate that young people are not less vulnerable to web scams than adults are.
It is higly probable that autenticity and web coscious use will be the most discussed topic in the near future of economy and sociology studies.