UNDEFEATED x Nike Air Max 97 OG release date

After many leaked images and speculations, it's official: UNDEFEATED x Nike Air Max 97 OG was officially produced and will be available in UNDEFEATED and Nike stores.

The creation of the Nike Air Max 97 OG / UNDFTD collides with two important anniversaries: the 15th anniversary of the store - then brand - and, of course, the twenty years of the Air Max 97.

"The Air Max 97 is one of those sneakers that changed the rules of the game the moment they left. There had never been anything like it, the shape, the lacing system and the metallic silver. (...) At the time of his release he broke off everything, yelled that that was the future, "says UNDFTD co-founder Eddie Cruz

For its collaboration with Nike, UNDFTD gives the Air Max 97 a luxury twist - not in the material, but through a direct Italian fashion tribute. Just as the shoe represents two anniversaries, the concept works on two levels: it pays tribute to a nation that has celebrated the silhouette from the beginning, and secondly, it narrows the eye to those high and low intersections that have called it the streetwear for generations.