Raf Simons and Sterling Ruby revolutionize the look of New York’s flagship store of Calvin Klein
An explosion of bright yellow
Fashion
July 31st, 2017
July 31st, 2017
Raf Simons and Sterling Ruby, together, continue to revolutionize the aesthetics of Calvin Klein, from the collections of clothing, through advertising campaigns, up to the brand’s foundations.
Having revolutionized the look of the general headquarters of Calvin Klein, now it’s up to the flagship store on Madison Avenue.
The three-floor store, originally designed by architect John Pawson and reopened on the weekend, in the hands of the two creatives turned into a bright yellow space, from the location walls to the pipes and support beams. Monochromatism broke by brown accents for display and shelves, red for big fringes, fabrics inspired by the American flag and the broken mannequins hanging from the ceiling and scaffolding.
"I wanted the store to generate a very immediate physical experience that could as well be intimately connected to the collections.
It is also a continuation of the language I am creating with Sterling for Calvin Klein’s visible and physical identity. The use of very direct and familiar references common to the American visual experience creates a simple and emotional connection with the brand".
Simons explained, pointing out how this visual revolution, the use of bright colors, represents a new day for Calvin Klein, a way to celebrate the future of the brand. Sterling confirms the duo’s desire to focus on the future and the creation of new ideas rather than on the past.
If you are in NY go to the new flagship store in Madison Ave.
