Y/PROJECT FW17 advertising campaign
It's all about individuals and moments
Fashion
July 26th, 2017
July 26th, 2017
After winning the prestigious ANDAM GRAND PRIZE just a few months ago, Glenn Martens returns to shine in the spotlight with his latest Y/PROJECT FW17 campaign: a celebration of that individuality on which the brand bases its values.
Developed over three months and two continents, the images shot by Arnaud Lajeunie bring the spectator around the world, from New York to the suburbs of Paris, to discover friends, family, and even Y/PROJECT trainees styled by Ursina Gysi.
Through dramatic poses and oversized garments, the trio uses the Y/PROJECT FW17 campaign to explore the internal elasticity of a sector securely anchored to its traditions.
