Travis Scott stars in Nike’s “Day to night”

Jacques Webster, aka Travis Scott, is a multitasking artist: rapper, producer, influencer, fashionista.

It does not sound strange so Nike has chosen it as the face for the launch of the new Nike Air Vapormax "Day to Night" pack.

The 25-year-old style icon of the new generation believes that the partnership with the sportswear giant was written in his fate, because the first childrens shoes were Air Jordan IVs and Air Force 1s. "My relationship [with Nike] started when I was a kid, even if they didn’t know it at the time - Scott says - I have always been into the brand and have always wanted a relationship with Nike. Nike has always been supportive of my career. They always found a way to support me with my music".

Even today, Travis cannot separate from his Jordans, when he wears them feels flying, he keeps himself always on tour and keeps them close to the stage with a pair of cargo pants, a flannel, grillz and chains.

The Nike Air Vapormax “Day to Night” pack costs $190 and will arrive in stores on Thursday, June 1st.