A journey to happiness for Fendi with its project F is For... designed by Cristiana Monfardini, WW Communication Director of Fendi.
Are experimenting and positive energy the keywords of the historic Italian brand that has launched fisfor.fendi.com, the online platform that talks to the new generations and speaks the millennials' language.
F is For…Freaky Summer Vibes is Fendi's editorial that tells youthful care, authenticity, and creativity.
The protagonists are singer Cailin Russo, dancer Larsen Thompson, DJ The Martinez Brothers and his sister Melissa Martinez.
Colors and nuances that reflect a mood and a freak lifestyle.