The first Gucci fragrance thought by Alessandro Michele

That this is not the first rodeo for Gucci in the fragrance industry is well known to everyone but this is indeed the first time for his creative director Alessandro Michele.

The first fragrance ever designed by Michele is created in collaboration with the master perfumer Alberto Morillas. Bloom will feature notes of Arabian jasmine, tuberous, wild iris root and Chinese honeysuckle, a vine from India and presented exclusively for Gucci.

Packed in an ancient pink bottle, Gucci Bloom's official launch is scheduled for August, but a limited stock will be available for pre-order on Saks and Gucci websites starting on May 3rd.