OFF-WHITE SS17 Editorial

OFF-WHITE lands in Canada!

The Virgil Abloh's brand, one of the most relevant streetwear brands of the moment, opened its first store in Yorkville, Canada, and it's the paradise for all its fans. The shop, called LAND, was designed in collaboration with Family New York, the renowned architecture studio, and it offers a range of the most iconic pieces of the brand and seasonal items, and also accessories. The set of the store is created to give the customer an all-rounded shopping experience, where the looking at matches the living of the showroom.

The LAND concept of the shop is inspired as a contrast to Toronto's landscape: inside the floor covered with sand, the wood and the prairie grass capture the customer into a suggestive natural enviroment

Take a look at the editorial created on the occasion of the store's presentation!