The new Pre-Fall17 Gucci campaign

Recently we talked about the new trend who conquered the last fashion weeks, namely the “diversity”, and today a big name of international fashion system has decided to celebrate the beauty in all its colors for the Pre-Fall17 season.

We are talking about Alessandro Michele who, for the new Gucci's campaign, titled “Soul Scene”, has chosen black models only for a glamorous blast from the Soul Music past. The stars of the images have been shot by the Glen Lunchford's eye while dancing in a vintage club into a flamboyant and magic Seventies atmosphere. 

Alessandro Michele explained that the campaign is inpired by the 60s and 70s Malick Sidibé's works, which explored the parties and the families of Bamako, Mali's capital, and it wants to celebrates the Northern Soul movement who has shaken the American music scene in the Seventies with its energy and colors.