Eckhaus Latta’s latest campaign shows real couples having sex

Eckhaus Latta is the provocative fashion brand based between New York and Los Angeles, which in recent years has become famous for its provocative shows and its gender fluid garments. This year the brand of Mike Eckhaus and Zoe Latta raises the stakes, engaging the Korean photographer Heji Shin for an NSFW SS17 campaign.

The shots immortalize several couples during sex in a campaign to limit the voyeuristic that mixes fashion, photography, and pornography. The provocation of the sexual act becomes natural and devoid of any advertising cliché - but not the clothes of this SS17 of Eckhaus Latta.

You better cover your children's eyes!