Yves Saint Laurent's campaign reported as offensive against women
“women are objectified, hypersexualised and put in submissive positions”
March 8th, 2017
Just before the women's day, Yves Saint Laurent has gone at the center of a controversy who concerns the models of its FW17 advertising campaign. In fact, the Autorité de Régulation Professionnelle de la Publicité (ARPP) asked the French Maison to change the images of its advertising campaign, shot by Inez and Vinoodh, because of considered offensive against women, after 50 persons reported them as degrading. According to Stéphane Martin, ARPP head, the images would breach "the dignity and respect in the representation of the person" and also the skinny models who appear in the pictures could negatively affect the audience of young girls.
Not only this, even the French feminist group Osez Le Féminisme has expressed its disappointment against YSL's campaign, regarding it “extremely violent”. Raphaëlle Rémy-Leleu, the group's spokeswoman, said that in these images “women are objectified, hypersexualised and put in submissive positions”. Once again we learned that the line between morality and fashion is very thin and subjective. Now we wait for Yves Saint Laurent's reply.