The Age Equality is the new fashion revolution
When over-40 models walk on the catwalks - and rock it!
March 2nd, 2017
Fashion never ceases to surprise.
Even for this season, the major shows of New York, London, Milan, and Paris have launched a new, unexpected trend: that of the over-40 models. Obviously, Demna Gvasalia is the one who opened the way for this new fashion revolution for the Vetements FW17 collection by bringing on the catwalk also not-so-young models. The two ladies with fur and trench from the Gvasalia' s social experiment were just the beginning of this new trend. Right after it was the turn of Simone Rocha, the Irish designer who included three over-40 models, one of which was Benedetta Barzini, in her last show, dedicated to all generations of women. Finally, we have Dries Van Noten who conquered the audience with a collection who honored the 100th fashion show of the brand, inviting the 54 models who have walked for the Maison from 1993 onwards –
They are women who stand for what we want to say, the Belgian designer said.
Among the faces who were on the catwalk for the Dries Van Noten's tribute-collection, there were also the top models Caroline de Maigret (42), Yasmin Warsame (40), Amber Valletta (43), Nadja Auermann (45) and Carolyn Murphy (42). Oh yes, all over-40. After the gender and racial equality, today we see a new revolution, that of the age equality.
It's not a temporary trend, but it's a real change of course of the fashion industry, always interested in showing aesthetic values who glorify the young and fresh beauty. It's not a secret that fashion is always looking for younger and younger models on the basis of a stereotypical beauty perfect for a teen magazine. Thes phenomenon has been at the height of its expression in the last years, with the obsession for teen idols on social and the employment of baby-celebs for various professional roles, with the purpose to attract a younger target of clients.
This season of Fashion Weeks has demonstrated that the stars of the fashion shows can be also the over-40. It's an age equality that has been undervalued until now, but it can change the perception of the beauty that people have, including a greater acceptance of the physical aging, often seen as a scary destiny which it's better to not show off. But hey, we're all getting older and it's right that also this type of beauty being represented into fashion. This doesn't take anything away from the youngest models, indeed I see this trend ad a positive compensation of a lack too much ignored. Because if fashion wants really to interpret and represent the reality to which it takes inspiration, it's right it should include every age group.