The relaxed youth of Joyrich x Playboy SS17

Joyrich and Playboy back together for the third time for a collection dedicated to SS17, inspired by Playboy luxury glamor in the 80s and 90s. The line includes a set of basic pieces like the tees with the rabbit, sweatshirts, souvenirs jackets, polo shirts and caps, as well loungewear as soft bathrobes and T-shirt in cotton. Attractive graphics, primary colors, relaxed silhouette, West Coast aesthetic and a bit of nostalgia are the characteristics of the new collaboration between the two US brands. The result is a streetwear that celebrates a cool and relaxed youthfulness, which mixes the unapologetic attitude of Joyrich and Playboy sex appeal.

The collection is arriving on February 24 at all international flagship stores and online.