Travis Scott x Helmut Lang
The first photos of the collection
January 30th, 2017
It's undeniable: Travis Scott has a strong connection with the world of fashion. He worked with Diamond Supply Co. and Maharishi and has appeared in advertising campaigns for Puma, Alexander Wang, Yves Saint Laurent. Now the 24-year-old comes back with a capsule collection created in collaboration with Helmut Lang. Music and streetwear merge together into 19 pieces dedicated to menswear: jackets, shorts, tees, sweatshirts, bomber jackets, nylon sneakers and denim. Everyone is strongly influenced by Texan rapper roots, beginning with the choice of colors, an earthy palette, which tells the landscapes in which the boy grew, until other state symbols such as buffaloes, bulls and cowboys. There are even eye-catching graphics and allusions to Scott's album "Birds Sing McKnight in the Trap" and "Rodeo". The price? Ranging from $175 for a t-shirt to $1,715 for a leather jacket. Look at the first look of Travis Scott x Helmut Lang collection, choose your favorite piece and remember that it will be available from January 30 on Helmut Lang's e-commerce site and in select retailers worldwide.