TRAVIS SCOTT

If you thought Travis-mania was confined to 2021, think again. Searches related to the rapper increased this year but truly exploded with the release of Circus Maximus and his concert in Rome. 30.8 billion views on TikTok alone; on Instagram, 109.7 million interactions and over 30,000 posts. Although it was interrupted some time ago, his collaboration with Nike reignited curiosity this year, demonstrating the iconicity of his persona.