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QUIET LUXURY

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QUIET LUXURY top
Quiet Luxury

Quiet Luxury

The trend that defined 2023. Following Succession and its characters' inconspicuous outfits, the related TikTok hashtag reached 363.9 million views, with 9 million interactions on Instagram. This year alone, Google searches for the term grew by 1900%, astronomical figures following the spread of the aesthetic on catwalks worldwide.