Korean Fashion

Viral phenomena in Korea are commonplace. Just as K-pop stars Jimin, Lisa, Jennie, Rosé, V, and Byun Baek-hyun captured the hearts of many, drawing the attention of luxury brands that chose them as ambassadors, Korean fashion in 2023 saw sensational success. It gathered 15.2 million engagements on Instagram and 960 million views on TikTok, with global interactions growing +600% after the Seoul Fashion Week.