Diesel

Gen Z's overwhelming passion for denim in 2023 was fully embodied by Diesel, turning jeans into an art form. Through ultra-sexy and captivating looks and accessories, along with a vintage yet futuristic aesthetic, Glenn Martens transformed the brand into one of the new generation's favorites. Diesel's belt, puffer jacket, and jeans became highly sought-after items online, accumulating a staggering 202 billion Instagram interactions in recent months.