AI

In 2023, AI's potential became mainstream. The hashtag #AIfashion reached 43.1 million views on TikTok, with Google searches experiencing a +300% growth. On Instagram, content saw a significant boom from the beginning of the year: 8.3 million interactions and 11,000 cross-platform posts, a +360% increase compared to 2022. This surge occurred despite Elon Musk's continued emphasis on its dangers.