@giangigiordano

Creative Director / Consultant

Milan, Italy

How are you living the quarantine: fears and dreams?

We have gone from the absolute frenzy of the last few years, because of which it has been almost impossible for us to dwell on ourselves to think, about a phase of emptiness, in which time seems to have stopped completely. It seems surreal, like an episode of a TV series set in a dystopian future, if someone had told us long ago that we would have lived a similar historical moment, we probably would have found it impossible, yet it is now our daily reality. I try to keep daily rhythms active so as not to fall into total inertia, and I fill my time with what I cannot do in my ordinary life, precisely because of the haste we are usually used to. First of all, I take great care of myself: every morning, as if I had to go out, I perform my daily skincare and get fully dressed. It makes me feel good and tidy, I could never bear to spend my days in overalls without taking into consideration my appearance because "nobody sees me." I see myself all right, and I want to try to be in any way, to please myself, it gives a good shake to my mood. I also got better at doing nail polish by myself! During the day I rediscovered the pleasure of reading novels and essays, an activity that I missed a lot and that feeds the mind a lot. I also devote time to research, which is the essence of my work and, finally, I have time to watch with great attention and in every detail, the movies that I consider most significant for my visual background. It is a bit as if I had gone back to study. I cannot deny that the intolerance is felt, but I find the rediscovery of calm very important. What will happen in our near future is a great unknown factor that surely frightens us: we are in a very critical moment and we will inevitably have to face big changes when everything starts to start again after the lockdown. Personally, I want to hope that a small trend that I started to notice from last season will take off: doing less and doing it better. There is a need to return to producing quality stories, we are now inundated with such a quantity of clothes, images, names, completely irrelevant elements, which only serve to nourish the unhealthy hope of getting rich. We must return to dwell on time and, as I said at the beginning, to think. It is the only way to try to restore the cardinal values that are being lost due to the inhuman rhythms to which the creative system is subjected.

What is your soundtrack?

“Cherry Blossom Girl” – Air, “Lillies of the Valley” – Jun Miyake, “Tappeto volante” – Giuni Russo.