The surprising evolution of some of the most iconic logos worldwide

“A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or composed of the name of the organization (a logotype or wordmark).” 

This is how Wikipedia defines the essence of the logo, the graphic symbol which allows you to make a product instantly recognizable in the eyes of the beholder and that, if well fitting, can determine its fortune. 

In the age of competition and market saturation, having a catchy and iconic logo has become a crucial element to be recognized and penetrate the collective imagination efficaciously. 

However, many logos have changed dramatically over the years to fit the spirit of the times. Just think of Instagram that, after having been represented by the icon of an old Polaroid camera for four years, tacked to a more modern and multi-colored symbol. 

To make it more clear, we selected 20 iconic logos which have evolved their look over time: