Trussardi dresses up Coca Cola Light
The iconic contour bottle meets the Italian fashion house
Art & Design
June 9th, 2015
June 9th, 2015
To celebrate the 100 years of the iconic contour bottle, the American giant has chosen Italian fashion house Trussardi to give birth to a limited edition composed by two bottles and three cans of Coca Cola light. The designs recall the shape of the greyhound - which has been the emblem of the brand for 40 years now - coloured in bold shades like red, violet and acid green.
Gaia Trussardi, creative director of the brand, stated: "we are extremely proud to extend our lifestyle through a worldwide known brand like Coca Cola. In particular to have been the first ones to dress up the Coca-Cola bottle, famous all over the world as a cult object celebrated in art, music, design and advertisement”.
A partnership of excellence that reaffirms the prestige of fashion made in Italy in the world.
You can taste Coca Cola light by Trussardi inside the Coca Cola Pavillion at Expo Milano 2015 and at Trussardi Café in Piazza della Scala 5, Milan.
