The hard truth the hard truth Illustrations by John Holcroft

"Choose life; choose a job; choose a career; choose a bloody giant screen TV; Choose washing machines, cars, CD players and electrical tin openers; Choose sitting on a sofa in spappolarvi the brain and to annihilate the spirit in front of a TV game show. And in the end choose to rot; kick the bucket in a hospice lousy, just a source of embarrassment for the idiots spoiled and selfish that you spawned to replace. Choose your future. Choose life. "

The famous phrase of "Trainspotting", is the handbook to be part of the "system", and with the word ‘system’ I intend to take part in the civilian life, combined, made of written and unwritten rules, where freedom is never absolute, and everything is relative and dependent upon our being associated with a complex group of other people.

We are pieces of dominoes, all our actions, even if unconsciously or delayed action, will cause something else, that is something good or devastating.

Progress, for example, or the brilliant idea of someone who now swim in the gold, we're sure you travel one-way along the path of improvement? Absolutely not, it is not certain that this is so.

We are part of the trap and sometimes we who create many more.

Each figure reference, every model, every trend, takes root on unstable ground made of endless, diverse and complex personality, character, experience, sensitivity.

John Holcroft, British illustrator, admits the truth today, and does so through metaphors illustrated: uncomfortable truths that often no one feels to recognize, such as large or larger gaps emotional behavioral disorders, compulsive behaviors that lie behind that are vented into the food, or in social networks.

The slavish imitation of a character that stifles altogether the search for oneself, fill "dead time" hours and hours being connected with the world via smartphones, unaware of the fact that perhaps in doing so, we are already a little 'dead inside.

What will we become? The faded reflection of something / someone else? We will become a huge lie, whose only goal is to "prove" something that gave admiration or envy?

Track your features, your passions, respected your character, your diversity.

Be yourself, always.

Choose life, the real one.