Bleu Mode's new Parisian exhibition dedicated to the iconic brands of youth culture

Julien Boudet, aka Bleu Mode, continues his investigation into the link between lifestyle brands and youth culture with a new exhibition/installation in Paris, presented on the occasion of Paris Fashion Week. The exhibition, called Citadium x Bleu Mode, will remain open until next April 10th and includes 6 installations that are hosted inside the Citadium Caumartin department store, in the Saint-Lazare area in Paris within a setting that is inspired by the world of cultural references cultivated by Bleu Mode throughout his career.

The brands being celebrated through sculptures, photos and installations are Asics, Levi's, Carhartt, Schott, Lacoste and Reebok. And to accentuate the transformation of the store's ground floor into a contemporary museum, a pop-up selling souvenirs similar to a kiosk has also been created where there are postcards depicting the works, a reference to the souvenir stores in the seaside resort of Sète, the artist's hometown.