The first drop in the collection Off-White™ x Ginori 1735

Off-White™ has collaborated with the historic Tuscan brand Ginori 1735 for a limited edition collaborative porcelain service. The porcelain set is only the first chapter of a multi-part collaboration that will extend throughout 2022 and that will mix the centuries-old tradition of the Manifattura Ginori with the contemporary luxury-street language of Virgil Abloh. The idea behind the project is to update and make current ancient forms through a contamination with contemporary branding elements such as graffiti art – a contrast through which the timeless quality of design fully emerges. In the words of Abloh himself:

«L'incontro tra la modernità di un logo e dell'arte dei graffiti unito all’inconfondibile heritage Ginori 1735 è la dimostrazione che il buon design può vivere per sempre».

The set includes crockery with flat plates, serving plates, a teapot and a set of saucers for tea cups – with the design of porcelain obtained from the archives of Ginori 1735 and in particular from the Antica Doccia line whose arched shapes are inspired by late-Baroque Florentine silverware but are lightened and made almost minimalistic by their total white look, decorated with black writings. The collection will be presented inside the Off-White store™ in Milan during the Design Week through an immersive installation: the objects of Off-White™ Home will decorate the entire floor, transforming it into an idealized apartment.