The Uffizi turned a Michelangelo masterpiece into an NFT

The NFT fever has now arrived at the Uffizi in Florence, which recently turned Michelangelo's only painting ever created, the famous Tondo Doni, into an NFT that was sold for €140,000. The digitization of the work took place in collaboration with Cinello, a digital company created by John Blem and Franco Losi, which patented DAW technology (an acronym for Digital Art Work), which allows creating 1:1 digital copies of physical works of art, respecting all the constraints and requirements of the traditional art market, first and foremost the uniqueness of the works. 

Michelangelo's NFT del Tondo Doni is authenticated by a certificate signed by Eike Schmidt, the curator of the Uffizi. The work won't be the only one to be sold as NFT, with other famous paintings by Raffaello, Botticelli, Leonardo da Vinci, Caravaggio and Rubens that will become as many digitized works. The museum and Civello will share the proceeds equally. The decision to turn classical works of art into NFT will serve, in addition to making the museum dialogue with the digital art market, also to recover the losses caused by the lockdown: during 2020, in fact, visitors to the Uffizi increased from 4.4 million to only 1.2 million.