The interior design of Jacquemus' Paris headquarters

Since the beginning of his career, Simon Porte Jacquemus has striven to create more of a lifestyle brand than a pure fashion brand. While fashion is always at its heart, its aesthetics are about design in a broader sense, with a privileged space for architecture and décor. That's why the designer presented yesterday on his Instagram account the new set-up of his headquarters in the 8th arrondissement of Paris with a photoshoot by Julien Thomas Hamon. 

In the photographer's shots, all the love that Simon Porte Jacquemus feels for curved lines and craftsmanship emerges, with rounded tables, vases and sculptures with a rustic flavour and a playful sense of design, halfway between the love of vintage and witty innovation. The set design of the new office was curated by Till Duca Studio and Samuel Bégis who created office furniture capable of fully reflecting the eclecticism of the designer's inspirations. 

Leading the fans through a tour of the offices is also part of that strategy of transparency followed by Jacquemus who cultivates his fanbase online through a real visual autobiography, naïve and natural in some ways and carefully calculated for others. The most emblematic shot of this mood is in fact that of the cups in the sink, which takes up the colour scheme and the geometric of the rest of the shooting focusing on a daily detail that many would consider irrelevant and that instead represents the trace of a community, a conviviality also recalled by the many external tables designed for office breaks.