The Fiat 500 signed Bulgari
It will be auctioned and the proceeds donated to Leonardo DiCaprio's environmental organizations
March 6th, 2020
Fiat has just launched the third generation of Fiat 500 and the first Italian full-electric car model, the New Fiat 500 "La Prima", whose launch was accompanied by a commercial starring Leonardo DiCaprio. But the involvement of the actor and activist does not stop there. In fact, three one-off versions of the car have been produced, respectively by Bulgari, Giorgio Armani and Kartell, which will be auctioned next July. All proceeds will be donated to one of Leonardo Di Caprio's environmental protection organizations, which has always been a historic endorsement of any sustainable initiative.
All three cars are created using sustainable materials. The Bulgari Fiat B.500 "Mai Troppo" features a Saffron micalized tint with gold dust on the outside with hand-made finishes inspired by Roman sunsets. The rims are star-shaped, the badges with the 500 logo are reealized in diamond pavè while dashboard and leather seats are decorated with portions of fabric made from the unused scarves of the brand's previous collections. In the middle of the steering wheel, there is a logo that becomes a removable brooch in which are set amethyst, citrino and toppathy. The Fiat 500 Giorgio Armani features a laser-worked body with a greygreen paintwork whose texture is a fabric, with a natural leather saddle and a wooden and aluminum dashboard. Finally, Kartell's version is made of "monoblock color" with Kartell's reflective blue tint in ecochrome paint, while the remaining details are made of recycled polycarbonate with a pattern that is inspired by the famous Kartell's Kabuki lamp.
The three unique models of the new electric Fiat 500 will be auctioned next July and all proceeds will be donated to Leonardo DiCaprio's environmental organizations. Look at the low spot starring the actor.