KENZO has a new logo

Next February Felipe Oliveira Baptista will debut with his first collection for KENZO, which will be unveiled with a co-ed show during Paris Fashion Week. For the brand this is a new chapter, celebrated, as now popular in all major companies, with a restyling of the original logo, realized by the creative director himself.  The designer paid tribute to the founder Kenzo Takada, embodying in the graphics the enthusiastic, nomadic and open to the world spirit that has always characterized the style of the Maison. For this reason, the new logo has been designed as a construction game, becomes a crucial part of the company owned by the LVMH group’s visual identity, as its ability to be transformed leaves room for creative expression. Batista points this out:

"The original logo, now facelifted, can be animated and can then become the departure point for abstract designs. This is the basis of a new brand language and the care of integrating it into its clothing designs."

We have to wait a few more weeks to see how the logo will be introduced in the next collections and how the minimalist style of the Portuguese designer will join KENZO's heritage.