Gab Bois is the Canadian artist challenging the boredom of everyday life

You must have come across her designs during a Sunday afternoon spent on the couch scrolling Instagram. But the world of Gab Bois deserves to be fully discovered. 

Gab Bois is a former arts student born and raised in Montreal, Canada. She takes inspiration mainly from the hype culture, challenging traditional photography standards. She is particularly interested in everyday life: Gab takes an absolutely common object, which she uses daily, and turns into something completely new. 

Necklaces made out of preztels, heels made with forks or cigarettes, sets of keys worn as earrings, adidas Three Striped drawn with the wite-out, braces with the Nike logo: Gab makes usually boring items unexpected and surprising. Her photographs are feisty, sometimes grotesque, and are part of a specific imaginary that defuses and makes more authentic normally elegant and sophisticated items. Gab's favourite subjects are food, clothes and tech devices, always related to her body, real canvas of her work. 

I work with parts of my everyday life because it’s the only way that it feels relevant. I mostly create for myself because a lot of my images have memories and meanings attached to them. It’s a very selfish process.

Gab started to get passionate about art during high school, when the young girl would spend hours on Tumblr looking for visually pleasing images, creating a great number of moodboards. Over time Gab became confident enough to share her original work, which in a very short time went viral, making her gain more than 50k followers within a year. The main platform for Gab's work is Instagram, which according to the artist herself, has its pros and cons. On the one hand it allowed her to reach a potentially infinite audience, on the other the social media doesn't ensure her work. As opposed to apps like Spotify or Apple Music, where users have to pay to listen to music, Instagram is completely free, so Gab doesn't receive any kind of economic income. The Canadian photographer is still looking for the perfect balance between complete creative freedom and the profit necessary to live of this job. Gab's final goal is to work in advertisement.