The visual research on the relations by SIR|TAKI

On the occasion of the release of the second issue of Edicola, The Relations, we interviewed its protagonists.

Francesco Bernasconi is the mind and heart of the multimedia project SIR|TAKI presented yesterday on Edicola with Characters, a collection of digital collages based on the abstract combination of two or more contrasting, abstract or simply different images.

#1 What is the first image that comes to your mind when you hear the word "Relationship"?

Tom chasing Jerry.

That’s how we began our journey through the mind of the Italian-Swiss artist.

Francesco Bernasconi learns from his father the work ethic and decides to pursue his dream by working hard and long no matter the sacrifices. The creative one is indeed a demanding career but Bernasconi precise us the reality of facts quoting a famous Camus declaration:

"Art is not a solitary joy: it is rather a means to move as many men (...) The artist is formed in this perpetual relationship between him and the others, midway between the beauty of which it can do without and the community from which it can not remove". 

The work that Francesco does with SIR|TAKI is translated into a visual search of characters who show some human complexity linked with the context that incorporates them. An opportunity for self-discovery and research into how the artist interacts with the environment in a constant process of improvement. The crucial point for Francesco Bernasconi is an act of extreme sincerity that develops between artist and audience.

"(...) It often happens that the artist does not have a genuine emergency to communicate something and the other side is compared with an audience, which will perhaps be demanding, but that may not be willing to go beyond a first and instinctive interpretation message ", explained Francesco adding," I believe that today is a fundamental redefinition of roles in the art: artist and audience, each of which will then have to take responsibility".

We continue the interview with Francesco by talking about issues that concern him closely.

#2 How would you define the relationship between creativity and web?

The Internet is a gold mine. The network gives us the ability to access instantly to an almost unlimited amount of information or content that was once hardly consultable. But, on the other hand, I sense an overload of this information that inexorably empties their meaning. If I think to images, the constant visual bombardment quickly weighed down our eyes, and very often we are left to watch hundreds of images but without seeing any. The network, therefore, allows the creative to reach anyone in the world but with the huge risk of failing to capture his attention/concentration because the recipient is now saturated with information.

#3 Paper vs digital ...

It's not my field, but I think that the digital today allows to drastically reduce the traditional publishing production costs and, therefore, I would imagine the possibility of investing more in research and content. Having said that I do not think there is a formula or a defined size to establish itself in the independent publishing world. I believe that the return to the paper can be justified only by the time when there is a sought-after content, a consistent editorial project and thus an added value that drives the reader to spend their money. The print edition only as a fad because it's "cool" is no longer useful leaflets distributed outside the metro stations.

Discover Charcters by SIR|TAKI on Edicola.