Ilaria Grande
December 13th, 2021
What is your first memory related to sneakers in Milan?
Milan has always been a bit of a land of toys for me. I remember my very first time in Milan, I was about six years old, and the fatal attraction for shop windows and sneakers that I had never seen before. Every time in Milan it was a bit of a hunt for something new and never seen.
What makes the adidas Forum a classic in your opinion?
Their being absolutely versatile, you can wear them with anything. The shape of the Forum is perfect, and has remained so over the years.
How did you choose to make the sneaker interact with this location in Milan?
I thought Porta Venezia was an extremely Forum place in Milan. Iconic, inclusive and full of life, the connection between the place and the sneaker is so strong that I let them interact spontaneously because the bond is almost spontaneous in my eyes.